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Lucrative Website Promotion – 2 Worry Free Steps to Promote a Website

A website is just a website when no one knows about its existence. The purpose of the website is to be publicly used by many people on the net and if this purpose is not served, then the presence of it remains in oblivion and darkness.

In order to address the issue, you need to come up with a strong web site promotional tactics if you want for your website to attain and gain mileage and popularity on the net world. Apparently, promoting a site is never that complicated and intricate. All you need to have is the willingness to patiently wait for the site to pick up and the determination to continue searching for new ways to achieve the site prominence. Below are some of the ways on how you can promote and advertise your site:

a. Start your web promotion with article writing and e-mail marketing. With article writing, you will need to write a dozen of articles on a day to day basis and have these articles submitted on article directories with your web address link embedded on each article submitted. Allow for a few days for these articles to be published and wait patiently for a directed access of the site from the article. Make sure that you deliver the highest quality of content on the article. As for the e-mail marketing, you may want to send out e-mail messages to some people you know and request for this to be forwarded to some other people they know in order to achieve the presence.

b. You can also engage into some kind of forum and message boards. Joining virtual communities will allow for your name and eventually for your site to be distinctly recognized by many net users when they see your expertise as something that helps them resolve some of their issues. There are some forum sites that allow you to leave a link of your web address so that interested visitors may click the link and thus directed to you.

How to Become an Internet Marketer – First Step For Beginners

INTERNET MARKETING – It’s all over the web…working out of your home at your own online business. You have finally decided to see what it is all about, and find out how to become an internet marketer. Welcome to the marketing world! Let me say here – YOU CAN DO THIS! Even if you only know how to search on the internet, that is enough to begin! Remember when you did your first search online? Most people can’t, but it is now just second nature. But there were steps involved when you first started, which you learned, and then put into action. The same is true for internet marketing: it is steps that are learnable, and once put into action, become second nature, but will also make you an online income at the same time. Remember that every marketer out there was at your same skill level at some point, myself included, and then learned one step at a time, with no special talents involved.

PREPARATION – The All Important First Step For Beginners.

Preparation is key to giving yourself the best possibility of success. If you walk into this unprepared, you almost guarantee yourself giving up because you did not know what to expect. So the first step for beginners is to do some easy preparation. Here are some tips I recommend you go through before starting your online marketing career:

1. Prepare by learning: What is Internet Marketing?

You now need to know exactly what internet marketers do, so you have your first insight to what you will be doing in your new business. A simple description is that we drive internet traffic to a website containing a product we are offering, that a consumer may purchase. That’s it. There are different methods to getting people to go to a website, which we implement online. This is marketing. On the internet. Thus – Internet Marketing. There a several different ways of marketing, but since I am an affiliate marketer, that is the method I am going to be discussing over several articles. To find other ways of marketing online, you can do some research on the internet about things like Ebay, Adsense, etc. But again, I am going to base the information for each of my articles singularly on affiliate marketing as a sustainable online income – which is marketing products in return for a percentage of the sale price. Of course these are very simple descriptions, yet it gives you the basic concept.

2. Prepare Your Thinking. We have all been exposed to ads on the internet claiming to be able to make you huge amounts of money, in a very short time, with little or no effort. If you think you are going to make millions of dollars overnight, that is the first thing you need to work on. Marketing is a business, and as with any business, it takes a while to get up to full speed. Quite honestly, it may take weeks, (even months), before you see any money at all. This is why most people quit, thinking this is quick, easy money, only to find it actually takes time. Don’t let this happen to you! Make a commitment before you begin to be patient for results. They will come! What you need to keep in mind is that as you continue to implement one technique, then another, and so on, each will bring in your first customer…then a second…then more and more. Each time you will basically be posting something to various places on the internet, and once there, they can be there forever. You begin with one, then two, then ten, etc. It is not overnight riches, it is a building process, which grows more and more over time.

3. Prepare to Put in Time and Effort. You will have to be ready to spend some time getting started and be willing to put some effort into practicing and implementing new skills. Building your own website is going to be the major part of the process of getting started, but it is all just simple steps to learn. You can actually get a website up and running in a day, although you should really take it slow and absorb the information. Spend time to learn and practice a new skill before moving through each step and you will be surprised at what you know at the end of each day. After that you will need to put some actual effort into getting people to see your website, by again, putting various things online. Remember that this is YOUR business, and only YOUR efforts are going to get results.

4. Prepare a Space. Internet marketing is a business, and should be approached as such. This will require focus and concentration which cannot be fully accomplished on the living room couch with the phone, kids, dog, and TV distracting you at any moment. Prepare a space. Somewhere functional with a door you can sit behind when you are working. When I learned, we were instructed to make a “Do Not Disturb” sign and hang it on the door. I did it, with a “whatever” grin, but this was actually one of the best ideas that worked very well. I did not have to become completely unavailable, and yet with some patient understanding and explanation to family, it really did keep the distractions down. You will also need to keep track of various things, and it never hurts to write new things down as it reinforces what you learn, so you should have some notebooks and maybe some folders to keep a bit organized. And finally, come to your space prepared to work, and bring things like coffee or water so you do not have to go get them in the middle. It is all about focusing on the task at hand, so try to minimize any distractions by being prepared to work in your prepared space.

5. Prepare your mindset. Each point we have discussed is meant to help you arrive at the right mindset to learn one thing – How to become an internet marketer. This is accomplished one step at a time, through a process of learning some simple new skills. Once you get in the right mindset of “you CAN learn one simple skill”, and another, and so on, you will begin to really WANT to learn each new skill, and before you realize it, you will be set up online and be beginning to gain exposure by driving traffic to your new website.

Now, give this new idea of yours the best chance possible by doing simple preparations as described here, and remember – YOU CAN DO IT! Then get ready for your exciting new adventure into the world of internet marketing!

Establishing an Income Opportunity Home Based Business

Establishing an income opportunity home based business is an ultimate aim of a lot of people who are exhausted by the daily pressure at work, worn out by the extensive commutes, trapped by the corporate stiff competition among the colleague and confined within the cubicles. Majority of the people believe that putting up a home internet business will give them financial and time freedom. Thus, engaging in this kind endeavor will give them the benefit to be at control with their lives and free from the manipulative and abusive employers.Moreover, starting a home online entrepreneur is cost effective since you just need an efficient computer unit and hypersonic internet connection within a small room or even in the garage. It is not only cost efficient but people who are engaged in this kind of enterprise will benefit from tax advantages. There are times that your might be used as a business headquarters so rental fee can serve as an additional income.In fact the government has recognized the pivotal role and contribution of online home business in the economic growth of the country.There are two major paths to start the online home businesses. The first path and the most encouraged, is to begin your new enterprise as part time job in addition to your full time work. You may do it during spare time like in the evenings or weekends. This gives you the opportunity to continue the salary that you are earning in your regular job and an additional income coming from your home based on line business.Furthermore, this approach will help you to accumulate your business capital if you are planning to expand your business. Likewise, this strategy will give you an easy exit if things did not work out as you planned or expected. Thus, you may temporarily stop your on line business ventures while you are still exploring for the best business opportunities or until such time that you have mastered already the craft of on line business. Meanwhile you can still enjoy the wage and the job’s remunerations.The second path you can undertake is to completely abandon your job and start your income opportunity home based business. Some people will resort to this option because they are in haste to start this kind of venture or they want to be fully hands on to their new endeavor.If you want to try this approach you must sufficient capital to shoulder your personal everyday expenditures and your business operating costs. When you start this kind of venture you must have a better financial and strategic blue print and a wider perspective on the nature of this business.It is indeed a real challenge and excitement when you are starting a new home based business. Nonetheless, it is important to bear in your mind that commitment, passion, and perseverance are some of the important personal attributes you must develop so that you can be successful in this endeavor.

Home Based Business Tips – How To Use Article Marketing To Increase Your Success

If you have your own home-based business, you know how difficult it can be to drive targeted leads to your website, and you are on a never-ending search for the most cost-effective and efficient way to get the right people to your business and to turn them into subscribers. With so many options out there, both paid and free, it is difficult to figure out which are worth the money and which will help your business grow the fastest.For my business, the best technique as far as building my customer list and income has been article marketing. Not only is article marketing the best strategy for driving targeted leads to my online business, but it is completely free, which does wonders for my bottom line.If you want to see how article marketing can improve your home-based business, take a look at the following three benefits of article marketing as they relate to your home-based online business:#1 – They drive only targeted leads to your businessThe one difference between all types online marketing and article marketing is that an article will bring only targeted leads to your business. Since someone who reads through your article and clicks on the link will only do so if they are truly interested in the content provided, this will weed out anybody who will not be interested in your business, increasing the conversion rate for your business.#2 – Articles have instant credibility built-inNot just anybody can produce a good article about their business, so when someone takes the time and effort to create a high-quality piece of content, they are building their own credibility.#3 – An article pre-sells the customer by demonstrating your level of expertiseAs a potential customer reads your article, they are in a way interviewing you and your abilities. If they like what you’ve offered, they are in a sense pre-sold on your expertise, and this will increase the success of your business.

Discussing Home Based Business

Many of us have considered setting up a home based business. It’s fast, it’s convenient, and the money’s good! Today, there are a staggering number of over 11,000 home based business opportunities available, so making the right choice is obviously difficult. One must always look for solid product, benefiting compensation, and great training and support, when it comes to choosing a home based business. Now let’s take those points one by one.Firstly, you need to find a product with a solid product – is it something people actually need? Will it sell? Or is it just another run-of-the-mill product? Consider that carefully. Secondly, you should find a company with a compensation plan that should benefit you. And lastly, you need good training to work from home. Ensure you have mentors, ensure that you have all the support you need, and never settle for a company that doesn’t provide any training.There are many ideas we shall give you, for setting up your own home based business. You can be a Personal Trainer (in which case you should check out the National Federation of Professional Trainers) or a Yoga Instructor (share your expertise with Yoga classes), or you can even try tutoring at home. Advertise your classes at local schools, shops, and other places which families frequently visit. One could even set up a home based business of consultancy – in various industries like finance, marketing, or public relations.Then there’s also the option of content writing, if you have good command over a language, or even proof-reading, if you are quick in spotting errors. Another home based business is medical and legal transcription – you can check local community colleges or the Web for transcription training courses. If you are artistic and technology-friendly, you could become a Web designer, as there is a huge demand for designers.Desktop publishing is another opportunity for home based business, if you are creative and can put together brochures and newsletters. Offer your desktop publishing services to other small businesses, a word of caution though – softwares are often expensive, so do your research and try to give trial runs before investing in one. If your photography is good, you can open your own studio, and you could even try remodeling homes, if you are gifted at interior design! The American Society of Interior Designs Web site provides resources for those who want to become interior designers, and also includes a list of each state’s requirements for licensing.You could also become a Chef, or go into the catering business, design gift baskets, etc. If you have an eye for jewelry, you can become a custom jewelry designer, and if your taste in clothes is good, you could become a personal shopper for the rich and famous!However, the important thing to remember is that you must invest time in your home based business, and your commitment must be very high. There are certain pros and cons to home based businesses. The main pro is that for the most part, you are your own boss, and you can decide your own hours and payment, depending on the work you are doing. The con is that the work can sometimes get a little boring and repetitive.

Smarter Email Marketing – Reboot Your B2B Lead Generation and Grow Your Business

The death of email marketing has been greatly exaggerated.

I’m sure you’ve heard the discussions about the imminent decline of email and the rise of social media. But independent marketing studies suggest that’s just not the case. Let’s see what the data tells us.

· 2012 ExactTarget Survey – 66% prefer email as the #1 marketing communication channel.

· 2012 EmailVision Study – 89.2% of marketing managers say email remains as important or more important to their overall marketing strategy compared with two years ago.

· A Merkle Study – 74% of online adults prefer to receive corporate communica­tions via email instead of social media, direct mail, text messaging, or phone.

In reality, the outlook for email marketing – with a twist – is stronger and more popular than ever. Integration is the twist. In a Strong Mail Marketing Trends Survey, 68% of business leaders intend to integrate email marketing with social media. And the marketing spend for email marketing (60%) and social media (55%), shows business leaders intend to pursue an integrated approach.

The New Email Marketing Strategy

Employing email by integrating it with social media, search, and content marketing results in smarter email marketing. Because email covers all parts of the buying cycle and champions permission marketing, it’s powerful and effective. With its opt-in feature, emails go to a target audience willing to receive them. On its own, email encourages interactivity. But combined with social media, search and content marketing, email marketing optimizes results.

Integrating Email Marketing with Social Media

Social media connect prospects, customers, and businesses. Once that’s done, relationships develop offline via email or phone. Email remains the preferred method because it’s fast, effective and efficient. With integration, both channels reinforce each other as social media informs email marketing. Respond to prospects’ questions on social media sites in a personal, engaging and focused way. This deepens and broadens your social network. And it nurtures your brand. Include links in your email to your social media sites to increase your followers. Also, gently suggest customers refer your business by sharing your email. Integrating email with social media improves effectiveness more than when employing each channel independently.

Integrating Email Marketing with Search

The superiority of email lies in its ability to address every part of the buying cycle. And it embraces permission marketing, which has replaced interruption marketing. Integration with search gives you several benefits. Newsletters or eZines are an excellent way to extend reach and build awareness. Adding relevant keywords to your emails increases prospects’ likelihood of finding your newsletters. You can also drive more prospects from search engines to your website by posting newsletters to your site. Keyword-rich emails also help increase the chances of your emails going viral. Combining email with search provides customers with marketing they want. As Jay Baer would say, email has “Youtility”. This helps improve your leads and grow your business.

Integrating Email Marketing with Content Marketing

This one’s a no-brainer. You can use email as content, as a content delivery tool and as a way to drive conversions. Let’s take email as content first. Don’t write about your products and services. Instead, focus on solving customer problems or discuss ground-breaking industry news and trends that affect your clients. Email builds trust by publishing relevant information. Email also serves as an effective delivery tool. You can attach value-added content like product brochures, case studies, and videos. Finally, email can drive prospects and clients to landing pages. This enhances conversions. Integrating email with content makes it easier for prospects and clients to access, digest and act on information you published.

Email Marketing Outlook

Due to the exploding growth of mobile devices, email marketing may reach a tipping point by 2015. Today, email has many benefits, but its future lies in integrating with other marketing channels. As business leaders purse the integration of email marketing with other channels suggests email is here to stay. Clearly, your competitors think so – judging by where they’re spending their money.

Questions for the Savvy Marketer

Does your marketing plan take a holistic approach? Are you integrating email best practices into your marketing efforts? Are you increasing your leads and growing your business as effectively as you could? If you don’t have a limitless budget, consider integrating smarter email marketing with your other marketing channels. If your lead generation needs a reboot, email might be a good place to start.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.